London, Nov 13th – paysafecard, Europe's first online cash alternative, is questioning the arbitrary administration cost to consumers when paying online. Online shopping is already a fast growing industry and according to Forrester Research, in the next four years half of the UKs population, a staggering 32 million plus consumers, will make their shopping online. Unlike elsewhere in Europe, online retailers in the UK can choose and set the administration fee for payment themselves. In other European countries it is a legal requirement for online traders to offer an alternative method that is free of charge.
Some sites in the UK, for example the no-frills airlines, offer no alternative payment methods forcing naive consumers into paying fees which can sometimes amount to as much as £8. It’s been widely reported over the past two years that banks have made staggering amounts of money in unlawful charges, and figures suggest that online retailers are doing the same with payment fees.
“The English are famous for being patient but I believe they are held ransom when it comes to paying. Why are they paying extra for the payment?” questions Michael Müller, co-founder and CEO of Europe’s first online prepaid method.
With E-Commerce set to top £100 billion retailers need to make other payment methods available. Cash options ensure that the consumers will not lose patience with Internet retail and revert back to the high street.
“Much like the recent consumer outburst against unlawful bank charges it's only a matter of time until the cost of administration fees for paying online comes under fire. paysafecard recognises that it is often the case that shopping online provides the best deals around. For those who are looking for a safe payment solution for digital goods such as online-games or music downloads paysafecard has become the smartest option long since,” says Michael Müller.
About paysafecard
For more than seven years, paysafecard is Europe’s favourite safe and easy-to-use alternative payment method for e-commerce. The award winning paysafecard-solution is designed for users who don’t have a credit or debit card or who don’t want to use their credit card for online purchases and other micro payments in the internet. Users simply authorize a payment by entering a PIN code, similar to the system used with prepaid phone cards. Thousands of e-businesses are benefiting from new customers by offering safe and private payment solutions. paysafecards are available in £10, £25, £50 and £75 vouchers at more than 18.000 PayPoint™-Locations in the UK. For more information, please visit www.paysafecard.com.