09.03.2016

paysafecard & Sony: two digital giants become partners

Big names are driving digital development forward. For this reason, paysafecard adopted the strategic pillar of partnering with major players from the online world. And it’s no wonder, for the bigger the company becomes, the more interesting it is for real global players to work with paysafecard.

The most recent example of this is the two majors, Sony and paysafecard, through cooperation with Worldpay, coming together. This new partnership makes it possible to shop and pay online on Sony PlayStation®Store, allowing PlayStation players in 19 countries to buy whatever their gaming hearts desire from console games. The launch countries are Austria, Belgium, Denmark, Germany, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Sweden, Switzerland, Slovakia, Spain, Czech Republic, the United Kingdom and Cyprus.

paysafecard can be used on PlayStation Store via PC, tablet and smartphone, as well via PlayStation®4 (PS4™) itself. This makes the prepaid payment method a simple, safe and convenient product for any user to pay with.

For you as a merchant and paysafecard partner this means: The partnership with Sony creates greater awareness among end customers and new areas of application for paysafecard. It will bring whole new target groups in contact with the payment method – and these new users like to use paysafecard beyond the PlayStation too. As a merchant who accepts paysafecard, this makes you attractive to these new users and the preferred choice over others who, for example, only accept credit cards.

Udo Müller, CEO of paysafecard, naturally views this development in a wholly positive light: “In recent years, we have achieved a market volume and significance that now makes us an attractive counterpart in terms of payments for firmly established, global brands and partners. This sees us having now achieved our goal of moving up into the premiere league of digital business – and on a basis of self-created growth. At the end of the day, big names such as Spotify and Sony decide based on facts and figures who they can consider as partners. Naturally, they are approached by many well-known and lesser-known players. In this respect, paysafecard was able to positively distinguish and set itself apart through its market positioning.”

For the team around Udo Müller a milestone has been reached, but an end to this course of success is by no means in sight.