Goodbye Ukash! Hello paysafecard!
At the end of October it will be time to say for once and for all: bye-bye Ukash! The previously announced purchase of Ukash will be complete and a significant step forward in our expansion taken. In one fell swoop we now have an additional 1400 sales outlets in New Zealand and 400 in Uruguay, to name just a few examples of what the purchase has brought with it. However, the takeover not only sees paysafecard strengthen its position in existing markets, but also grow into a powerful player in the domestic British market of Ukash — with an additional 5000 sales outlets.
Former Ukash customers benefit in multiple ways: From our global presence and acceptance in Europe, as well as from the continuous flow of innovative solutions and a huge range of additional services. Now they too have access to a my paysafecard online payments account, the free paysafecard app and 24/7 customer service in numerous languages, as well as the industry unique my PLUS loyalty programme.
In order to help as many users in the British market find out about this, paysafecard came up with something very special. paysafecard is massively pushing its brand with a widespread campaign, demonstrating a strong presence in both public and digital spaces.
30 public doubledecker buses with paysafecard promotional branding were out and about in the London boroughs of Hackney and Bow. This was additionally complemented by a sophisticated banner campaign and promotional offer for firsttime paysafecard users. The campaign also used additional channels and instruments, such as YouTube (with a paysafecard commercial), Facebook ads and search engine marketing. An accompanying POS campaign in 2800 branches of Coop supermarket throughout Great Britain (representing 10% of all sales outlets in the country) achieved even greater effectiveness.
The declared goal of the new paysafecard campaign was to boost the trust of former Ukash users. At the same time, it also sent a powerful signal to users who have previously hesitated to use a digital prepaid payment method.
This strategic move underscores the goal of driving forward international growth and supports our mission of becoming the world’s biggest digital payments method provider. In summary: a win-win situation — a milestone in the success story of our company and a multitude of new benefits for former Ukash users.