People are so infatuated with their smartphones (a quarter of Americans are practically constantly looking at them, “every few minutes”) that security is important to almost each of them. When it comes to paying or online banking, 78% of those asked (study by the Bank of America) would like to feel more comfortable with the security features available. At the top of the hit list: fingerprint scanning (49% agreement), four-digit PIN (43%) and iris scanning (34%). Both facial recognition and voice recognition would also be desirable to almost a third of those asked.
However, the greatest security risk is and remains users themselves. For this reason, security must complement the availability of technical sophistication with changing user behaviour — this is according to experts at IDC, based on their latest study, Mobile Security in Germany 2015. According to estimations by IT heads, an average of 43% of IT security incidents in companies are the result of user error or user behaviour. Frequently, the cause is the irresponsible use of mobile technologies by staff. For example, 30% of department heads asked have lost a smartphone with sensitive company data on them in the last two years; 10% more than once. The securing of mobile devices, apps and files requires not only technological but also organisational precautions. In the opinion of IT heads (46%), staff training represents the best measure, followed by the implementation of a mobile security policy (41%) and training for IT personnel (38%).
When it comes to mobile payments, users are much more concerned with security. When questioned, the two most frequent answers given by those who have never made a mobile payment are, “Worried about protecting my data” (36%) and “Worried about hackers” (30%) (study by PwC in Germany, June 2015). Fear and worry dominate and it lies with providers such as paysafecard to demonstrate the advantages of online payment solutions that are safer due to the fact that they do not transmit any personal information. Payment providers such as paysafecard steer against such reservations by using secure payment mechanisms such as two-factor authentication. Customers first open the paysafecard smartphone app, select the scan2pay QR code scan feature and log in with the username and password of their my paysafecard online payments account. They then simply scan the paysafecard QR code displayed in the online shop’s payment panel. Payment is confirmed by entering their personal 4-digit security code into their phone or scanning their fingerprint. This creates greater trust in security while also increasing user-friendliness and convenience.
Additionally, such security concerns range widely across regions: paysafecard asked 800 users across Germany and Italy how much effect a significant increase in security would have on their online shopping behaviour. In Italy, 64.6% would shop a lot more online; in Germany, this was only 32.1%. Crucial to increasing acceptance of mobile payments are primarily convenience, speed and the flexibility offered by the freedom of location. According to the paysafecard study, as shopping becomes more convenient and simpler, consumers tend towards spontaneous purchases and become open to the advantages of mobile payments. It found that 28.5% of Germans and 29.6% of Italians are looking forward to being able to shop spontaneously without the need for a wallet and using a mobile telephone. A further 24.8% of the Germans asked and 33% of the Italians find paying convenient; 24% of the Germans and even 36.1% of the Italians find it quick; and 17.5% of the Germans and 25.9% of the Italians find it simple. 20.8% of the Germans asked and 32% of the Italians find it exciting to be able to shop freed for the restrictions of location.