14.04.2015

Three questions for Dr. Michaela Unger, Public Relations & Communications Manager

paysafecard is an international, rapidly growing company with numerous exciting areas of responsibility, such as sales, marketing, human resources, IT, legal, compliance and PR & communications. By putting 3 questions to employees from different areas of the company, we provide exciting glimpses into the diverse working life of paysafecard.

Public Relations & Communications Department

At paysafecard, the highly-specialised communications team is responsible for the ongoing development, implementation and realisation of a forward-looking communications strategy tailored to its target groups. Its emphasis is on optimising and managing the company’s presence via all communication channels - both internally and externally. These include disciplines such as press PR, product PR, image building, media relations and internal communications. The expert team ultimately has the task of making an essential contribution to the achievement of corporate goals through strategic communications.

Responsible for corporate communications is Dr. Michaela Unger. We asked her three questions about her daily business at paysafecard:

What has been your greatest challenge at paysafecard to date?

My job involves daily challenges. From Vienna, my team and I manage communications in 40 countries across 4 continents. Each day we work very hard together to communicate messages which are as homogenous as possible, while keeping in mind the different languages, cultures, media landscapes and sensibilities. Communication simply works differently in each place. It’s about continually telling new narratives and maintaining a sustainable presence. However, managing communications is not as simple as it perhaps used to be - particularly in the age of social media. I’m proud to be a part of it, even if it means investing much time, energy and, occasionally, nerves.

Which successful project or completed task would you name as that which has had the greatest influence on your career so far?

In this respect, I work along the principle of, “What would the great successes be without the minor ones?” It’s important to me to not dedicate all of my attention to a single large project, which is a brilliant achievement. I place a great deal of worth on also paying sufficient attention to the small successes of daily business. It doesn’t matter if it is an external or internal communication task or the successful launch of a multinational campaign for a new product or market, the daily opportunity to achieve targets is my primary motivation.

What do you consider to be the most important areas of growth for the company and where do the greatest future market opportunities lie?

It is our goal, as the European pioneer of prepaid online payments, to become the global market leader. Therefore, my job is to align communications together with my team to contribute to this corporate goal as optimally as possible. In this respect, PR is a kind of “secret weapon”. Our three primary lines of approach are growth in existing markets, such as through relaunching existing products, expanding into new markets (currently focusing on Latin America and the MENA region) and the continued development of the product (from a prepaid product into a universal payment solution).  
    
Additional statement:
What typifies paysafecard for me is ...
… It’s all in the mix! The huge diversity of the people I work with is genuinely enriching. The colourful mixture of nationalities, lifestyles, working methods and age groups creates a singular spirit and inspiring environment. Each day we learn with and from each other.

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