London/Vienna, January 12, 2015 – 2015 was an excellent year for the digital payment industry and paysafecard, the global market leader in prepaid payment on the Internet. Headquartered in Vienna with 200 employees, the company, part of the international Paysafe Group, is now present in 42 countries. The main product paysafecard is now available at over 500,000 sales outlets worldwide and can be used at thousands of online shops. The average transaction amount is 24 Euro, the number of active users has significantly grown to over 2 million per month. Udo Mueller, CEO of paysafecard, commented on the positive results: "With this frequency of use, paysafecard has become a significant and indispensable part of the digital world of today. In just two years we have significantly increased the use of our prepaid payment method, and allowed millions of people to pay securely, comfortably and easily on the Internet."
Decisive steps into new markets
One reason for the latest success is the geographical expansion of paysafecard into new markets:
- With New Zealand, the company extended its activities in the pacific region beyond its core market Australia
- The introduction into Kuwait and Saudi Arabia was a first step into the MENA region, with the United Arab Emirates as the next target market
- Preparations are under way for market entrances in Georgia
To distribute its solutions to customers worldwide, paysafecard enlarged its sales network of POS to more than 500,000 in the past months, reaching a milestone and a new dimension of global presence.
The period of 2015-2017 is devoted to continuous growth and new steps in the area of mobile payments. At the same time, the three strategic pillars of paysafecard are to be consistently strengthened: growth in existing countries, winning of new acceptance partners with global significance (such as Spotify), and movement into new geographical markets - all this with the goal of reaching the pinnacle of the global market. The relaunch of the global website, of the online payments account “my paysafecard”, and of the payment panel (the site which appears when doing a transaction with paysafecard) is a vital and visible part of this strategic leap forward.
Industry tends to consolidate
In 2015, paysafecard was also part of a general industry trend towards more concentration and consolidation by strong M&A activities: paysafecard acquired the British digital payment solution Ukash and fully integrated its solutions and business, thus gaining significant influence on the UK market. Skrill Group, holding company of paysafecard, was acquired by Optimal Payments Group in August 2015 which was re-named into Paysafe Group in November 2015.
Udo Mueller has a clearly positive view on those developments: “From a consumer perspective, the choice of possible payment methods has not become smaller but more structured. For us at paysafecard, this makes it easier for us to address our various customers exactly with the solutions they need, making our product range deeper and broader.”
More visible presence in European markets
In parallel to this, the company intensified its presence in some major European markets. In Spain, France, Italy, and Poland, the company invested heavily in marketing, promotional and communications efforts to raise visibility and to promote the advantages of its prepaid solutions for the internet. In Turkey, paysafecard developed a new product scheme to meet revised legal regulations for suppliers of e-money solutions. Vibrant activities paysafecard also took major steps in supporting the global gaming community. As sponsor of the ESL, paysafecard supports the world’s largest and oldest esports league. paysafecard was highly visible at two of the biggest ESL One stadium events, in Frankfurt and Cologne. ESL is the world's largest esports company, leading the industry across various games with numerous online and offline competitions.
In Austria, paysafecard partnered with the NGO MuG (media and generations) where young people train elders to gain experience in the digital world. As a market leader who takes its responsibilities seriously, paysafecard considers this type of activity essential.
paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York and Buenos Aires, among other places.The company was founded in Austria in 2000 and is part of Paysafe Group Plc, which is listed on the London Stock Exchange’s Main Market under the stock ticker symbol PAYS.
The company is now present in 42 countries at over 500,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution issued and operated by Prepaid Services Company Limited, Part Floor 27, 25 Canada Square, Canary Wharf, London E14 5LQ, United Kingdom. Anyone can use paysafecard; no bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the European market leader in prepaid payment solutions with the brands paysafecard, my paysafecard and paysafecard Mastercard®.
paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of "Best Digital Currency", "Best Virtual or Digital Program" and "Top Digital Dollars", as well as in the newly created category “Consumer Value” in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of "Most Innovative Prepaid Solution" and "Consumer Champion". In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013.
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