Turin, 2 July 2015 - A study commissioned by paysafecard reveals the habits and preferences of Italians when shopping online. 96.4% of Italians would like to use the internet for future purchases.
Italians are using online payment methods with increasing frequency and are interested in new methods - as long as they are secure. This is the result of a study by paysafecard, the European market leader for prepaid online payment systems, which was conducted in Italy among people aged 16 to 70 on their purchasing and payment habits.
96.4% of those who took part expressed intention to shop and pay online in the next 12 months (e. g. online shopping and travel booking). This is an increase in comparison to last year, in which 94.7% of participants had shopped online: 25% of them 6 to 10 times, 24.8% 3 to 5 times and 7.1% more than 30 times. Only 3.2% had not made a purchase online in the previous 12 months and 2.1% have never shopped online. For 48.8% of those asked, the reason for this is a preference for traditional shops. However, 37.2% said that there had simply been no occasion to do so.
With respect to the future payment method, half of those asked prefer cash (50.1%), followed by PayPal (47.9%), credit cards (39.7%), prepaid cards (23.5%), debit cards (15.5%), and, in last place, paying by smartphone via text message or app (12.8%). The matter of security is relevant to all payment methods, for both cash payments (22.4% fear wallet theft) and paying online (23.4% fear credit card data theft and 17.9% the abuse of passwords and online payment systems such as PayPal).
In response to the question of what effect improved data security would have on their online shopping, 64.9% of those asked replied that they would shop "more frequently" or "a lot more frequently". In contrast, 32.3% said that it would not affect their shopping behaviour. The risk of internet fraud is estimated as "medium" by 34.5% of Italians and "high" by 44.4%. However, "only" 12.4% were victims of attempted fraud when paying online, whereas 51.9% had heard about it through the media, but have not experienced it directly or indirectly (such as friends or acquaintances). The greatest fear is the abuse of personal information (46.5%), whereby 49.3% would like stricter laws governing the protection of privacy online. Until then, 58.2% declare that they will be "very careful" about paying online.
As one of the best solutions with regard to data protection, speed and simplicity, the prepaid online payment system paysafecard is gaining in popularity in Italy, and is already currently used for smaller amounts by millions of Europeans. paysafecard has been available in Italy since 2010 and, since then, more than 200,000 people have decided for the payment method. Most transactions (75%) are still made via PC. However, recently mobile devices have seen significant increases (5-20%). paysafecard does not require a bank account and guarantees safe online shopping. The prepaid amounts of 10, 25, 50 and 100 EUR are available to choose from. These can be purchased as printouts at over 50,000 sales outlets in Italy, including large supermarket chains (Esselunga, Il Gigante, Tigros, Iper, Metro etc.) and gambling providers (Sisal and Lottomatica). Each printout includes a 16-digit PIN which is entered at websites which accept paysafecard.
paysafecard the company was founded in 2000 and has demonstrated huge growth since then. Today, it is the most important alternative online payment method alongside conventional payment services. paysafecard is based in Vienna and has partner companies around the world, such as in Düsseldorf, London and New York. It is available at 500,000 sales outlets in 40 countries.
paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria and Germany in 2000 and is a 100% subsidiary of the Skrill Group. The company is now present in 40 countries at over 500,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the European market leader in prepaid payment solutions with the brands paysafecard, my paysafecard, paysafecard Mastercard® and YUNA.
paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of "Best Digital Currency", "Best Virtual or Digital Program" and "Top Digital Dollars", as well as in the newly created category “Consumer Value” in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of "Most Innovative Prepaid Solution" and "Consumer Champion". In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013. paysafecard was also announced as a finalist of the Best of Mobile Awards 2015 in the category of "Finance".
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Giorgia Brescia, MILAN | email@example.com | +39 011 5527326