Vienna, 21 October 2015 – paysafecard, the Vienna-based global market leader in prepaid online payment methods and an Optimal Payments company, recently launched its redesigned online presence. Previous to this, the website’s monthly visitor numbers had doubled within only two years, underscoring the growing customer demand for the paysafecard product. The online prepaid provider has specifically focused on a clear and pared down design of www.paysafecard.com, which is the first point of contact for customers, partners, the media and interested parties. In addition, the online payments account my paysafecard has been restructured and the payment panel improved for ease of use, as well as optimised for mobile devices.
Alongside the contemporary look and user-friendliness, the primary purpose of the fresh online presence is to continue driving forward the use of paysafecard as “cash for the internet”. In this way, the relaunch also actively contributes to the market development of mobile services, which constitute a growing proportion of total transaction volumes.
The relaunch has been implemented using exclusively in-house paysafecard expertise, a fact that CEO Udo Müller is particularly pleased about: “As a global online payment service provider, paysafecard is among the truly great internet success stories from Austria. It makes me proud that we have completed the entire relaunch using solely the expertise, creativity and visual brilliance of our own team. Our new, invigorated online presence provides optimal user guidance and clarity, ensuring improved navigation and conversion.”
paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria and Germany in 2000 and is an Optimal Payments company. The company is now present in 41 countries at over 500,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The 16-digit paysafecard PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the global market leader in prepaid payment solutions with the brands paysafecard, my paysafecard, paysafecard Mastercard® and YUNA.
paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of Best Digital Currency, Best Virtual or Digital Program and Top Digital Dollars, as well as in the newly created category Consumer Value in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of Most Innovative Prepaid Solution and Consumer Champion. In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013.
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Robert Bauer, asoluto public + interactive relations | email@example.com | +43 1 533 36 53-60