paysafecard - “Cash for the internet” on the rise in the UK

London, 3. September 2015 – According to new research*, less than 5% of UK and US 16 to 35 year olds have confidence in the security of their digital identity. Clearly, however, there is little likelihood of the millennial generation moving away from the online world which is why paysafecard, the global market leader in prepaid online payment methods is highlighting the advantages of using online cash, such as prepaid vouchers.

Founded in 2000, and established in more than 40 countries around the world, paysafecard has become a leading alternative online payment method, offering consumers a way to pay online without entering any personal details. Whilst many consumers like the convenience of debit and credit cards, data breaches mean that many still want to be sure that their identity and finances are secure by opting for online cash solutions like the paysafecard prepaid voucher.

Recent research** conducted amongst paysafecard customers in geographies around the world revealed that nearly three quarters (70.5%) use the service because of the security it offers. Over half (57.9%) also welcomed the privacy paysafecard affords. Plus the financial budgeting advantages were welcomed by nearly half (41.5%) of respondents; especially amongst the 35% who don’t want to use a bank account for online transactions.

Paying online simply and safely

paysafecard is a prepaid online payment method, which allows customers to pay online quickly, simply and safely. Anyone can use paysafecard. Payments don’t need any personal details, bank account information or credit card details, offering consumers added security and flexibility, online.

Available from over 500,000 sales outlets in 40 countries around the world, paysafecard customers can shop with thousands of well-known online retailers, accessing worldwide brands in gaming, social media & communities, plus the music, film and entertainment industries.

How does paysafecard work?

paysafecard works like a prepaid mobile phone card. Customers purchase paysafecard at a sales outlet and then can make online payments using the printed 16-digit PIN. The amount paid is then deducted from the balance of that paysafecard, which can be checked online and at any time using the paysafecard app. This means that customers always have complete spending control and know how much money remains available on their paysafecard.

Registering for the paysafecard app is free, and with no need for personal bank account or credit card details to pay online, customers gain access to all their favourite internet brands and services.

paysafecard in the UK

paysafecard is available from more than 28,000 retail outlets around the UK. Consumers can also load new paysafecard PINs to their ‘my paysafecard’ account online and can use the paysafecard app.

As the rapid growth in consumer online activity means there is an increased demand for digital payments, paysafecard offers a safe, fast and flexible alternative to bank and credit card payments. From younger consumers to individuals without a bank account or people who want to keep their information secure, paysafecard offers a solution to help them enjoy the benefits of paying online. 

*Intercede, August 2015 - All figures based upon an independent survey of 1,012 U.S consumers and 1,016 UK consumers aged 16-35. The research was commissioned by Intercede and conducted by Atomik Research in June 2015. Millennials, also known as Generation Y or ‘Digital Natives’, are individuals born roughly between the years 1980 and the early 2000s.

** paysafecard Customer Survey 2015


About paysafecard:

paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria and Germany in 2000 and is a 100% subsidiary of the Skrill Group. The company is now present in 40 countries at over 500,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the European market leader in prepaid payment solutions with the brands paysafecard, my paysafecard, paysafecard Mastercard® and YUNA.

paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of "Best Digital Currency", "Best Virtual or Digital Program" and "Top Digital Dollars", as well as in the newly created category “Consumer Value” in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of "Most Innovative Prepaid Solution" and "Consumer Champion". In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013. paysafecard was also announced as a finalist of the Best of Mobile Awards 2015 in the category of "Finance".

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Media contact:

Robert Bauer, asoluto public + interactive relations | presse@paysafecard.com | +43 1 533 36 53-60