Vienna/Wellington, 16 April 2015 - paysafecard, the Vienna-based global market leader in prepaid online payment methods, and member of the international Skrill Group, continues its course of international expansion with its launch in New Zealand. The product has already been available in Australia since 2013. The inclusion of the important market of New Zealand now adds a digital information society that exhibits strong internet and smartphone usage in comparison to other countries. This makes the conditions there ideal for prepaid solutions.
More than 87% of the 4.4 million inhabitants of New Zealand actively use the internet and the penetration of mobile devices is 100%. Markets home to similar conditions, in which paysafecard is already present, have shown through their rapid adoption of paysafecard that a strong demand for the prepaid payment method exists. Against this background, paysafecard expects New Zealand to respond with corresponding demand and market penetration.
Udo Müller, CEO of paysafecard, on the recent expansion step: “New Zealand is a highly-developed information society. Based on experience, it is, therefore, particularly receptive to a fast and safe online payment method. For this reason, we view paysafecard as an attractive and long-awaited prepaid solution for customers. At the same time, we are delighted to be able to add New Zealand as the fortieth country to the paysafecard world map. It is a highly advanced national economy and digital pioneer. As an essential part of the digital world, paysafecard is ideally suited to such an environment and is, therefore, well placed to rapidly develop a strong position in the local market.”
paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria and Germany in 2000 and is a 100% subsidiary of the Skrill Group. The company is now present in 40 countries at over 480,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the European market leader in prepaid payment solutions with the brands paysafecard, my paysafecard, paysafecard Mastercard® and YUNA.
paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of "Best Digital Currency", "Best Virtual or Digital Program" and "Top Digital Dollars", as well as in the newly created category “Consumer Value” in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of "Most Innovative Prepaid Solution" and "Consumer Champion". In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013.
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