22.12.2015

The majority of Swiss shoppers purchase their Christmas presents online - many left it too late to do so

Zurich, 17 December 2015 – paysafecard, the Vienna-based global market leader in prepaid online payment methods and member of Paysafe Group Plc, surveyed 1000 Swiss shoppers on their Christmas shopping behaviour at the start of December. Primarily central to the survey was the use of online shopping options in comparison to shopping in real-world stores.

  • Over half of Swiss shoppers (61%) buy at least a portion of their Christmas gifts online; every sixth shopper buys their Christmas gifts only online.
  • One third of real-world store shoppers said that they were too late to shop online.
  • Romandy (French-speaking) Swiss spend more than German-speaking Swiss.

Every sixth person buys their Christmas gifts exclusively online.

The findings reveal through which channels Christmas gifts are bought. This year over half (61%) of those asked ordered at least a portion of their Christmas gifts online. Every sixth person does all their Christmas shopping online; 44% said that they do their Christmas shopping both online and in real-world shops. In contrast, a little over a third of those asked (35%) buy their gifts only from real-world stores. 4% make most of their presents themselves.

One third are too late to shop online

When asked why they prefer to buy presents from shops rather than online, most gave the reason that they like to see and touch goods before they purchase them. Around a third said the reason was that they were too late to be able to order gifts online in time. Security concerns and the lack of direct contact also prevents individual consumers from purchasing Christmas gifts online.

Vouchers and money very popular

The most common gifts given are vouchers and money: 45% of Swiss place this gift beneath the Christmas tree. In second place are toys and computer games (37%), followed by clothing (22%) and books (19%). 8% are not giving any Christmas gifts this year.

Romandy Swiss spend more on average than German-speaking Swiss.

In terms of spending, the average is 101-103 CHF, whereby 12% spend over 600 CHF countrywide. Here there is a marked discrepancy between German-speaking and Romandy Swiss: 17% of Romandy Swiss are spending more than 600 CHF this year, in comparison to 10% of German-speaking Swiss.

Media contact

Manuel Rotzinger | 044 447 12 15 | manuel.rotzinger@cometris.com

About paysafecard:

paysafecard.com Wertkarten GmbH (holding of all paysafecard companies), www.paysafecard.com, is based in Vienna with subsidiaries in London, Düsseldorf, Lucerne, New York and Buenos Aires, among other places. The company was founded in Austria in 2000 and is part of Paysafe Group Plc, which is listed on AIM of the London Stock Exchange with the ticker symbol PAYS. The company is now present with its core product, paysafecard, in over 500,000 sales outlets in 41 countries worldwide.

paysafecard is a prepaid payment solution for the internet which anyone can use. No credit card or bank account is needed. The 16-digit paysafecard PIN is all that's needed to complete a payment transaction. paysafecard can be used at thousands of online shops. The company has become the global market leader in prepaid payment solutions with the brands paysafecard, my paysafecard and paysafecard Mastercard®. paysafecard has received numerous awards over the years. These include the Paybefore Award in the categories of Best Digital Currency, Best Virtual or Digital Program and Top Digital Dollars, as well as in the newly created category Consumer Value in early 2015. paysafecard has also been awarded the Paybefore Award Europe in the categories of Most Innovative Prepaid Solution and Consumer Champion. In 2014, The New Economy recognised paysafecard as one of the 40 most innovative companies of 2013.

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