In order to secure the success of a team in the long term, it is essential to create the right conditions. The first successes sooner or later force new teams into a decision: should the route into the professional esports scene be done by joining an already-established organisation, or should the team push to the next level independently, in DIY style?
Here are a few helpful tips for young and ambitious teams who have decided on the DIY variant, in order to ease the transition to professionalism and a successful future.
The key feature of a professional esports team is that the core team can entirely concentrate on gaming. That means that the individual tasks and working procedures need to be clearly distributed to other members.
However, for young teams that often means that committed individuals need to take on several tasks. This makes it all the more important to define clearly specified role distribution. The most important roles and tasks to underpin the professionalisation process include the team manager or team spokesperson. They have important duties both internally and externally as they act as the official contact for sponsors and partners. In addition, the team manager is responsible for all organisational aspects such as the coordination of training units and games and the planning of travel. The second important role is the social media content manager. The job here includes managing the online presence and planning and creation of content.
If one wants to be a pro, one needs to behave like one. Professional behaviour means in particular following general rules of courtesy, reliability and punctuality. Wearing common team clothing, including team name and logo, also gives a good first impression. In addition, jerseys provide plenty of space and advertising surfaces for sponsors. In public in particular, teams should be careful to present themselves as a harmonious team.
The professional presentation of the individual players and the team is ideally supplemented by an extensive online presence in the form of their own website and fan pages. Since most young teams tend to have a limited budget, but a website is essential to attract potential partners and sponsors, free content management systems such as Wordpress offer an early option.
Social media content is part of daily routine in the 21st century for nearly every professional player and team. This is particularly important for esports. Facebook fan pages for individual pages or the whole team and a Twitter fan page with updates on training and successes or other activities increase the recognition level. Open communication is important for the success of the team as a brand! A large community and high-volume interaction on social media platforms make teams interesting for sponsors and partners. The greater the reach and interactions of fans with the team, the better for all concerned.
Anyone who wants to be a pro needs one thing in addition to talent and gaming experience: financial support from sponsors and partners. Technical equipment, jerseys, entry fees for tournaments, travel and subsistence costs as well as boot camps are expensive. It is therefore advisable to start looking for suitable sponsors early on. Teams who are best-known locally should start their search there. The key is to take the initiative proactively! The hunt for sponsors naturally becomes easier with successes, increasing fan base and growing recognition level.