Vienna/London, 15th November 2013 – paysafecard group, Europe’s leading prepaid payment provider, continues its successful growth strategy by launching paysafecard on yet another continent. Australia, a country with a steadily growing e-commerce market where 90 percent of the population uses the Internet, is one of the world’s leading countries in terms of digital development. With the launch of paysafecard, Australian companies and consumers now have access to a secure prepaid payment method for the Internet which requires neither a bank account nor a credit card.
Michael Mueller, CEO of paysafecard group, says: “We enter the Australian market with high expectations as we see a great potential for our prepaid payment solution. The majority of consumers in Australia still rely on cash. Many Australians also have safety concerns when it comes to paying online. This makes our product particularly interesting for Australia as customers can use paysafecard as safely, easily and fast as cash.”
“Most companies that offer prepaid products in Australia charge high fees to the customers. paysafecard is different as the customer doesn’t have to pay any fees at all,” Mueller points out.
Strong distribution network right from the start
By teaming up with epay and Touch Networks, paysafecard starts with a distribution network of over 12,000 outlets in Australia. Over the coming weeks, further co-operations with sales and distribution partners will follow.
paysafecard.com Wertkarten AG (holding of the paysafecard group) - www.paysafecard.com - is based in Vienna with subsidiaries in London, Dusseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria and Germany in 2000. The company is now present in 35 countries at over 450,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at 4000 online shops. The company has become the European market leader in prepaid payment solutions with the brands: paysafecard, YUNA and Happy Schenkcard. In 2012, it was awarded Paybefore Awards for Best Digital Currency and Most Innovative Prepaid Solution. 2013 brought victory in the category of Best Consumer Value.
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