Our international expansion continues: With the launch of paysafecard in Hungary, our convenient e-money solution is now also available in one of Central Europe’s most important markets. After the launch in Croatia in September, Hungary is yet another market in close proximity to Austria where paysafecard has been long awaited.
Hungary is a rapidly growing e-commerce market. The potential for alternative means of payment is huge, also because the credit card penetration is extremely low. We have high expectations, and the prospects are very encouraging.
In Hungary, paysafecard is issued via an e-money license held by one of our subsidiaries, the Prepaid Services Company Ltd. The license is valid across the EU.
More than 170 OMV petrol stations will be the first local outlets to offer paysafecard right from the start. Additional outlets and distribution partners will follow soon.